Privacy Policy

1. Who we are

Genesis Utilities is a trading name of Genesis UK (North West) Ltd, a company registered in England and Wales.

Company number: 14182424
VAT number: GB 498 4097 32

Trading address:
Unit 6
Hoo Hill Business Park
Hoo Hill Lane
Blackpool
FY3 7HJ

Telephone: 0161 821 0070
Email: info@genesisutilities.co.uk

For the purposes of UK data protection law, Genesis UK (North West) Ltd is the controller of personal information described in this Privacy Policy unless we state otherwise.

This Privacy Policy explains how we collect, use, store and disclose personal information when you use our website, contact us, request a quotation or otherwise interact with Genesis Utilities.

2. Data protection law

We process personal information in accordance with applicable UK data protection legislation, including:

• the UK General Data Protection Regulation;
• the Data Protection Act 2018;
• the Data (Use and Access) Act 2025;
• the Privacy and Electronic Communications Regulations 2003, as amended; and
• other applicable UK privacy and electronic communications legislation.

3. Information we may collect

Depending on how you interact with us, we may collect:

Enquiry and contact information

When you make an enquiry or request a quotation, we may collect:

• your name;
• company or organisation;
• email address;
• telephone number;
• project address, postcode or location;
• service required;
• project description and requirements;
• proposed start date;
• development size;
• information contained in communications with us; and
• any other information you voluntarily provide.

Documents and files

Our enquiry form allows you to upload project documents.

These may include:

• drawings;
• plans;
• specifications;
• schedules;
• photographs;
• PDFs;
• technical documents; and
• other information relevant to your project.

Please avoid including unnecessary personal information in uploaded documents.

Technical and website information

Depending on your cookie choices and the technology in use, we may receive information such as:

• IP address;
• browser and device information;
• operating system;
• pages visited;
• referring page;
• approximate location derived from network information;
• website interactions;
• consent preferences; and
• advertising or conversion-related events.

Non-essential Analytics and Advertising technologies are controlled through our cookie-consent system.

4. How we use your information

We may use personal information to:

• receive and respond to enquiries;
• assess project requirements;
• prepare quotations and proposals;
• communicate with you about a proposed or existing project;
• arrange site visits or obtain further project information;
• administer projects and contracts;
• coordinate contractors and other parties involved in delivering utility works;
• maintain business and project records;
• provide customer service;
• send transactional enquiry acknowledgements;
• notify our team that an enquiry has been received;
• investigate and resolve complaints;
• maintain the security and operation of our website and systems;
• prevent or investigate fraud, abuse or malicious activity;
• comply with legal, regulatory, tax and accounting obligations;
• establish, exercise or defend legal claims;
• analyse and improve the website where permitted; and
• measure advertising performance where you have provided the required consent.

5. Lawful bases

We rely on different lawful bases depending on the circumstances.

Steps before entering into a contract

Where you request a quotation or ask us to consider carrying out work, we may process information because it is necessary to take steps at your request before entering into a contract.

Contract

Where you or the organisation you represent enters into a contract with us, processing may be necessary to perform that contract.

Legitimate interests

We may rely on legitimate interests where appropriate, including:

• responding to business enquiries;
• administering relationships with business customers and contacts;
• managing and improving our operations;
• maintaining records;
• protecting our systems;
• preventing fraud;
• managing claims and disputes; and
• operating and improving our services.

We consider the impact on individuals before relying on legitimate interests.

Legal obligation

We may process information where necessary to comply with legal, tax, accounting, health and safety or regulatory obligations.

Consent

We rely on consent where required, including for certain:

• Analytics technologies;
• Advertising and marketing technologies;
• advertising measurement;
• remarketing or personalised advertising, if implemented;
• electronic direct marketing to individuals where another legal basis or PECR provision does not apply.

You may withdraw consent at any time.

6. Enquiry acknowledgement emails

When you submit an enquiry through the website, we may send a transactional acknowledgement to the email address you provide.

The purpose of that message is to confirm that we have received your enquiry and provide your enquiry reference.

A transactional acknowledgement is not, by itself, a marketing subscription.

7. Marketing

The website enquiry form includes a separate marketing choice.

Choosing to submit an enquiry does not automatically mean that you agree to receive marketing.

Where we rely on consent for electronic marketing:

• the marketing option will not be pre-selected;
• you can choose whether to opt in; and
• you can withdraw your consent at any time.

Where UK law permits business-to-business marketing without prior consent, we will still identify ourselves and provide a reasonable way to object or opt out.

We will not sell your personal information to third parties for their own marketing purposes.

8. Contractors, subcontractors and utility-related parties

Genesis Utilities coordinates utility infrastructure projects and may work with approved contractors, subcontractors and relevant infrastructure organisations.

Where necessary for a project or enquiry, information may be shared with appropriate parties such as:

• approved contractors and subcontractors;
• designers and engineers;
• utility network operators;
• DNOs and IDNOs;
• gas transporters or distributors;
• water companies or relevant water infrastructure parties;
• metering organisations;
• professional advisers;
• project consultants;
• insurers; and
• other parties reasonably required to assess, quote for or deliver the relevant works.

We only share information where there is an appropriate reason to do so.

Contractors are expected to handle personal information securely and only for appropriate purposes.

9. Technology and service providers

We may use third-party technology providers to operate the website and business systems.

These may include providers involved in:

• website hosting;
• application infrastructure;
• databases;
• file storage;
• transactional email;
• security;
• analytics;
• advertising measurement; and
• Google advertising services.

Our current website is built using Base44 infrastructure.

Where these organisations process personal information on our behalf, appropriate data-protection arrangements should be maintained.

10. Google services and advertising

The website uses or may use Google technologies in connection with:

• website measurement;
• Google Ads;
• advertising conversion measurement; and
• related advertising functionality.

Our website uses Google Consent Mode signals so that relevant Google technologies can respond to the choices you make through our cookie controls.

Advertising storage and related advertising technologies are not intended to be activated without the appropriate consent.

We do not intentionally send enquiry-form information such as your:

• name;
• email address;
• telephone number;
• free-text project description; or
• uploaded documents

to Google Analytics or Google Ads as ordinary event parameters.

If enhanced conversions or another Google customer-data feature is introduced later, this Privacy Policy and our consent configuration should be reviewed before implementation.

11. Cookies and similar technologies

We use cookies, local storage, scripts, tags and related storage/access technologies.

Our current categories are:

• Strictly Necessary;
• Analytics; and
• Advertising / Marketing.

You can:

• Accept all;
• Reject non-essential technologies; or
• Manage preferences.

You can change your preferences later using Cookie Settings.

For more information, see our Cookie Policy.

12. Uploaded documents

Documents uploaded through our enquiry form may contain commercially sensitive or personal information.

We use uploaded documents for purposes connected with:

• assessing your enquiry;
• preparing a quotation;
• understanding project requirements; and
• delivering services if you proceed with us.

Please do not upload:

• unnecessary special-category personal information;
• financial account credentials;
• passwords;
• unlawful material; or
• material you do not have authority to share.

13. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and for applicable legal, contractual, tax, insurance and claims-management requirements.

As a general working framework:

• unsuccessful or dormant enquiries should be reviewed periodically and deleted or anonymised when no longer reasonably required;
• records connected with contractual works may be retained for longer where necessary for contract administration, warranties, insurance, legal claims, tax or regulatory purposes;
• marketing records may be retained while consent or another lawful marketing basis remains valid;
• suppression records may be retained where necessary to ensure that we respect an opt-out;
• technical/security records may be retained for periods appropriate to security and operational requirements.

Actual retention periods may vary according to the nature of a project and applicable obligations.

14. International transfers

Some technology providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate transfer mechanism is used where required by UK data-protection law.

This may include:

• UK adequacy regulations;
• recognised contractual safeguards; or
• another lawful transfer mechanism.

15. Security

We take reasonable organisational and technical measures designed to protect personal information against:

• unauthorised access;
• accidental loss;
• unlawful disclosure;
• alteration; and
• misuse.

No internet or electronic storage system can be guaranteed to be completely secure.

16. Your rights

Depending on the circumstances, you may have rights including:

• access to personal information we hold about you;
• correction of inaccurate information;
• deletion of information;
• restriction of processing;
• objection to certain processing;
• data portability;
• withdrawal of consent; and
• rights relating to certain automated decisions.

Some rights are subject to legal conditions and exemptions.

17. Data-protection complaints

If you are concerned about how Genesis Utilities has handled your personal information, please contact us first so that we can investigate.

Email: info@genesisutilities.co.uk
Telephone: 0161 821 0070

We maintain a process for dealing with data-protection complaints.

You also have the right to raise a concern with the Information Commissioner's Office (ICO).

18. Automated decision-making

We do not currently use the website enquiry system to make solely automated decisions that produce legal or similarly significant effects on individuals.

If this changes, this Privacy Policy should be updated and appropriate safeguards applied.

19. Children

Our services are principally aimed at businesses, developers, property professionals and adults seeking utility-related services.

The website is not intentionally designed to collect personal information from children.

20. Changes to this Privacy Policy

We may update this Privacy Policy to reflect:

• changes to our services;
• changes to website technology;
• changes to advertising or analytics;
• legal or regulatory developments; or
• changes to the way we process personal information.

The latest version will be published on this page with an updated date.